{"id":7951,"date":"2020-04-03T11:27:59","date_gmt":"2020-04-03T09:27:59","guid":{"rendered":"https:\/\/www.smartsignmanager.com\/inform-and-communicate-effectively-in-times-of-uncertainty\/"},"modified":"2020-04-03T13:58:27","modified_gmt":"2020-04-03T11:58:27","slug":"in-times-of-uncertainty","status":"publish","type":"page","link":"https:\/\/www-old.smartsignmanager.com\/en\/in-times-of-uncertainty\/","title":{"rendered":"Inform and communicate effectively in times of uncertainty"},"content":{"rendered":"\t\t
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In times of uncertainty, there are many people who want to help in various ways.\u00a0 Smartsign is one of the companies that want to offer some help to companies and people in general in order to alleviate the current situation.\u00a0 We are aware that many are talking about the need for information and the importance of having the right information at the right time.\u00a0 It\u2019s about instructing, calming, warning and encouraging.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019ve developed a simple template and provide updates on crisis information that can be displayed on screens.\u00a0 That\u2019s what we\u2019d like to contribute to the current situation. Smartsign customers get the template for free \u2012 just add it to your Smartsign playlist and fill it with relevant information.\u00a0 We have a total of 25,000 screens scattered around the world, together they reach well over a million people every day.\u00a0 We encourage our customers to use the template \u2012 you\u2019ll be contributing to the spreading of relevant and important information.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Informing and communicating effectively can be difficult<\/h2>\n

As a person responsible for a company, business, municipality or other organization, what should you do to avoid this happening as much as possible?\u00a0 How can you help disseminate relevant information?<\/p>\n

We have to express ourselves clearly.
\nWe have to be relevant for the recipient.
\nWe have to reach everyone through effective channels.<\/em><\/p><\/blockquote>\n

During this coronavirus crisis, your employees may be isolated at home instead of working together at the company.\u00a0 This exacerbates internal communication.\u00a0 Our customers and stakeholders may also need to be informed and given instructions.\u00a0 How do we reach them with up-to-date information?\u00a0 Smartsign offers a tool for sending information to a range of screens \u2012 to large ones for indoor and outdoor environments and also to telephones and computers.\u00a0 The software allows you to control the information from your own computer and to simply update it whenever you want.<\/p>\n

A few tips for your internal information<\/h2>\n

Keep your messages clear and brief.<\/strong>
\nThe more words and complicated explanations you use, the greater the risk of misunderstandings.<\/p>\n

Be relevant<\/strong>
\nStick to information that is actually important for your employees.\u00a0 Don\u2019t introduce other non-relevant matters: this could distract the recipient from the important message, which would thus not have the desired effect.<\/p>\n

Be predictable<\/strong>
\nYour employees must know where they can find relevant and secure information. Ideally, provide updates at the same time each day.<\/p>\n

The employees should know where they can find information<\/strong>
\nUse a number of available and secure channels known to your employees,\u00a0 thereby counteracting potential rumours and misinformation.\u00a0 The intranet or broadcasts via screens are possible channels.<\/p>\n

Ideally, use illustrations \u2013 a picture is worth a thousand words<\/strong>
\nIf possible, reinforce the information with a picture. People receive information in different ways.\u00a0 A good picture can clarify and explain.<\/p>\n

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A few tips for writing your external information<\/h2>\n

Basically, the same advice applies here as for internal communications.<\/p>\n